Yearly Abundance Rice for Fried Rice

Nian Nian Feng Fried Rice – Specialty rice dedicated to fried rice. High amylose content ensures distinct, non-sticky grains. With 30 years of craftsmanship, from source to table, every grain is perfected for fried rice.

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年年丰

Rice Made for Fried Rice

Fluffy, Fragrant, Springy, and Non-Sticky

30 Years of Unwavering Quality

Since 1992

Nutritious: Whole Grain Goodness
Springy Texture: Perfectly Chewy
Traceable: Reliable Sourcing
Non-Sticky: Fluffy & Separate
炒饭米 5kg炒饭米 2.5kg炒饭
Brand Story

Brand Story

In 1992, an entrepreneur from a farming background, driven by reverence for the land and love for his family, embarked on a journey to find the perfect rice for fried rice. For 30 years, Nian Nian Feng has consistently focused on one mission: ensuring every grain of rice releases its full aroma in the pan.

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How to Use

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SoakSoakSoak in cold water for about 30 minutes until the rice grains are fully hydrated.
2. Drain2. DrainDrain off excess water and let sit until the rice is slightly dry.
3. Steam3. SteamPlace in a steamer and steam for about 8 minutes, until the rice is fluffy and thoroughly cooked.
4. Cooling4. CoolingSpread out to cool or refrigerate for more distinct grains.
5. Stir-fry5. Stir-fryQuickly stir-fry over high heat until each piece is golden and fragrant.
6. Plate6. PlateRemove from pot, plate, garnish with chopped green onions or or other desired ingredients, and serve.

Use Cases

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Restaurant ChainsRestaurant Chains
School CafeteriasSchool Cafeterias
Hotel KitchensHotel Kitchens
Home CookingHome Cooking

A good meal brings repeat customers.

The unforgettable fragrant and springy texture of each grain will have customers coming back for more. Niannianfeng provides consistently high-quality rice to help you turn "first-time" customers into "every-time" customers.

92%Customers opt for renewal after their first order.
200+Long-term partnerships: Food service / Schools / Hotels.
3.6×Increased customer repurchase frequency.
Request a free trial sample.
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