PUCK_V1::{"root":{"props":{}},"content":[{"type":"BsHero","props":{"id":"BsHero-1","title":"Brand Story","subtitle":"The unwavering commitment to good rice, thirty years of steadfast original intention","bgGradient":"linear-gradient(180deg, rgba(255,241,198,.6) 0%, rgba(200,149,47,.2) 60%, rgba(251,243,223,.9) 100%)","bgImage":"/uploads/images/1778807039697_gsn0g7.webp"}},{"type":"BsStory","props":{"id":"BsStory-1","title":"Thirty years of cultivation, just for a bowl of good rice","text":"In 1992, an entrepreneur from a farming background, driven by reverence for the land and love for his family, embarked on a journey to find and select rice suitable for fried rice. For 30 years, Niannianfeng has deeply cultivated and consistently upheld a belief: to let every grain of rice release its aroma in the pot, and to make every plate of fried rice taste like home.","bgColor":"#fbf5e8","image":"/uploads/images/1777884161580_m7yoew.webp"}},{"type":"BsTimeline","props":{"id":"BsTimeline-1","bgColor":"#fbf5e8","items":[{"year":"1992","title":"Starting with the original intention","desc":"Beginning with a grain of good rice\nFocusing on the exploration of rice for fried rice"},{"year":"1998","title":"Upholding quality","desc":"Establishing proprietary origin bases\nStrictly controlling varieties and quality"},{"year":"2005","title":"Inheriting craftsmanship","desc":"Optimizing processing techniques\nPreserving rice aroma and elasticity"},{"year":"2012","title":"Brand Upgrade","desc":"Niannianfeng Brand Refresh\nInitiating National Expansion"},{"year":"2018","title":"Innovative Breakthroughs","desc":"Launching Custom and Easy-Cook Packs\nMeeting Diverse Needs"},{"year":"2024","title":"Promising Future","desc":"Continuously Cultivating Quality Rice\nMaking the World Love Chinese Rice"}]}},{"type":"BsGallery","props":{"id":"BsGallery-1","bgColor":"#fbf5e8","items":[{"src":"/uploads/images/1778821922212_jxeg4d.webp","alt":"Paddy Field Cultivation"},{"src":"/uploads/images/1778821941094_fau5ar.webp","alt":"Bumper Rice Harvest"},{"src":"/uploads/images/1778823243321_m5tkw0.webp","alt":"Meticulous Processing"},{"src":"/uploads/images/1778823270034_38q603.webp","alt":"Quality Packaging"},{"src":"/uploads/images/1778823280529_ar6w4g.webp","alt":"Modern Factory"},{"src":"/uploads/images/1778823303991_d9r6r3.webp","alt":"Delicious Finished Products"}]}},{"type":"BsValues","props":{"id":"BsValues-1","title":"Our Commitment","subtitle":"From farm to table, we meticulously control every step, ensuring every grain of rice is trustworthy. We believe that truly good rice is the shared achievement of time, land, and craftsmanship.","cards":[{"icon":"🌿","title":"Strict Selection at the Source","desc":"Carefully selected premium producing areas\nExcellent varieties\nEnsuring quality from the source"},{"icon":"🏅","title":"Artisan Craftsmanship","desc":"Scientific processing techniques\nRetaining nutrition and flavor\nGrains are distinct, fragrant, springy, and non-sticky"},{"icon":"🛡️","title":"Quality Control","desc":"Multiple testing systems\nStrictly controlling every process\nFor your peace of mind"},{"icon":"💛","title":"Dedicated Service","desc":"Listen to User Needs\nContinuously Optimize Products and Experience\nBringing Quality Rice to Every Home"}]}},{"type":"BsCta","props":{"id":"BsCta-1","title":"Nian Nian Feng, Rice Born for Fried Rice","subtitle":"30 Years of Dedication · Rice Aroma in Every Home","bgGradient":"linear-gradient(180deg, rgba(251,243,223,.85), rgba(247,236,214,.95))","bgImage":"/uploads/images/1778298651610_86z48v.webp"}}],"zones":{}}
Brand Story
Founded in 1992, Niannianfeng has dedicated three decades to perfecting rice for fried rice. From stringent sourcing to meticulous craftsmanship, our sole purpose is to ensure every grain of rice releases its full aroma in the pan.